About Us
​Our holistic experience across multiple disciplines and functions on some of the biggest Brands and Agencies has shaped our thinking
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STRATEGIC BRAND CONSULTANCY | 360 DEGREES CAMPAIGN DEVELOPMENT | BRAND IDENTITY & PACKAGING | DIGITAL & SOCIAL MEDIA PLANNING & BUYING | FILM PRODUCTION & DIRECTION | ANIMATION & CHARACTER DESIGN
We are not interested in being another
Advertising Agency but Strategically Sound Creative Partners of Our Clients
Kaustav Das
Our Tenets
Inquiry before Advocacy.
Unless we truly understand your challenges. We never offer any solution.
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Know the rules first, then break it.
Because you can only disrupt when you have full understanding of the conventions.
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Great ideas are harvested on fertile minds.
We conduct & encourage our clients to participate in a disruption workshop which involves all stake-holders to harness our collective knowledge.
And convert that rich knowledge into an inspiring and actionable vision that works for the brand and all it's future endeavours.
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Translate the vision into multiple action points.
A year long Brand Activity Charter.
Create and schedule content across all touch points. Mass media, OTT, SM,
Digital platforms, etc.
Meet The Founders
Anil Ralph Thomas
Director & Chief Creative Officer
With around 28 years of experience, Anil is an advertising all-rounder having done stints in Account Management, Brand Planning, Creative Head and now an established Ad Film Director. His work has been awarded metals at Cannes, Clio, AdFest Asia, Effies, & GoaFest. With Over 100 films as as a writer & more than 50 films as a director, films and anything to do with storytelling remains his passion.
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Previous stints: CCO, The Thinking Machine,
Asia; (Jakarta), Regional Creative Director, McCann (South India & South East Asia); Sr. Creative Director, Ogilvy; Creative Director, Lowe.
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Brands worked on before R&D: Unilever Foods (Kissan), Britannia, ITC Foods (Aashirvaad, Bingo, Yippee, Sunfeast), TVS Motor Co., Titan Watches, Tanishq, Fastrack, Sonata, Tata Tea, MTR Foods, Rohan Builders, Parle Agro, BIC, LG, Mars, etc
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Kaustav Das
Director & Chief Executive Officer
With over 33 years of experience, KD has an unique combination of being not just one of the original brand planners in the country, he has also done a marketing stint with Unilever Foods. Add to being a ‘compliant freak’ manager of P&L. A trained practitioner of the ‘DISRUPTION’ model of brand building, he enjoys conducting workshops for clients, be it to come up with a brand essence or
a new product development.
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Previous stints: EVP (South), Publicis; Managing Director, Orchard; Sr VP (South) TBWA\TEQUILA; VP (South), Euro RSCG; Planning Director, Lowe; Brand Manager, Hindustan Lever.
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Brands handled before R&D: Unilever Foods (Kissan, Dalda), Apple, Titan, Tata Gold, Prestige, HDFC, Sony, Cavin Care, Citizen, UB Group
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Brands The Founders have Worked On
